Major streaming services also host videos on platforms like HBO Max and Amazon. Company co-founder Nick Mowbray says he started the business with the boys because they are attractive and promising. Zuru Toys, based in Shenzhen, China, has released a special line of "Vlad and Niki" toys after partnering with the family in 2020. According to channel representatives, there is a caped figure of Vlad and palm-sized figures of the entire family of Diana, which are available at major US retailers such as Walmart and Target, as well as in other countries, including Sweden and Mongolia. YouTubers also have exclusive toy lines with their names and images. The stakes can range from $75 to over $000, according to a person familiar with such deals. Toy manufacturers pay young celebrities to play with their products. On the subject: It will be free to sit next to a child on an airplane: three American airlines have announced new rules “Children feel that Vlad and Niki are their friends,” their mother, Victoria Vashketova, says of her children, who are 9 and 7 years old respectively. The video has a lot of oohs, aahs, applause, and minimal dialogue, making it easy to duplicate YouTube posts that are mostly in English into other languages, including Arabic, Spanish, or Indonesian. In another video from this year, "Kids Diana Show" hits the road, stopping at a resort in the Maldives where kids and parents jump overboard a yellow submarine. In one video, Vlad and Niki disparagingly speak of their mother and the Range Rover, which she decorated with fluffy pink boas. The more successful the children were, the more luxurious the toys and entertainment became.
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